Veridian Reactivate · For independent vet clinics
Your dormant clients aren't gone. They're waiting to be asked.
We bring dormant clients back to your clinic — running through your own email, iMessage, and SMS. No PIMS integration. No new tool for your front desk. Bookings just appear on your calendar.
For independent US vet clinics on Google Workspace or Microsoft 365.
Welcome, Riverside Animal Hospital
3 campaigns running·1,847 dormant clients in pool·Last sync: 2 minutes ago
$0
+$4,180 vs last month· 42 clients booked this monthMonthly Performance
May 2026
228 dormant clients contacted
Across 3 active channels
Recovered $18,420 in booked visits
Bella (Labrador) — annual exam Saturday 10am
$380 visit · 2 min ago
Max (Poodle) — dental + bloodwork
$840 visit · 18 min ago
Luna (Cat) — asking about Saturday slots
Reactivation reply · 1 hr ago
The Problem
The clients in your database
you stopped reaching out to.
0–0%
of clients in a typical clinic database haven't visited in 12+ months.
They're not gone. Their kids still have the same pet. Most don't even remember when they were last in. They're waiting to be asked — by the clinic, not by the corporate chain.
$0–0
in lifetime value sitting in each reactivated client.
One annual exam plus a dental plus a year of preventive runs $400–$1,200. Multiply by even 5% of a 2,000-client dormant list and the math justifies itself.
1 in 4
calls to independent clinics goes unanswered — and 85% of those callers don't call back.
While you're treating patients, your dormant list compounds untouched. Every month it grows. Every month a few more clients drift to the chain across town.
The average independent clinic has 1,500–4,000 clients in its database. Roughly half haven't been seen in 12+ months. Reactivating just 5% is $20K–$40K in recovered revenue — without a single new client acquired.
The Engine
How the reactivation engine works.
Your existing clients, segmented and ready to be worked.
We pull a CSV from your PIMS, filter out deceased pets and recent visits, and segment by species, age, and last service. The dormant pool becomes a working queue — not a spreadsheet sitting in the back office.
~50% of an independent clinic's clients are dormant on any given month
412 of 1,847 dormant clients contacted
Jessica K.
Bella (Lab) · dormant 14mo
Maria R.
Cooper (Poodle) · dormant 18mo
David L.
Whiskers (Cat) · dormant 22mo
Tara N.
Rex (Shepherd) · dormant 24mo
412 of 1,847 dormant clients contacted
Jessica K.
Bella (Lab) · dormant 14mo
Maria R.
Cooper (Poodle) · dormant 18mo
David L.
Whiskers (Cat) · dormant 22mo
Tara N.
Rex (Shepherd) · dormant 24mo
Three views of the same engine. Every month, the dormant pool gets worked. Fresh dormancies get caught. Bookings keep landing on your schedule.
How It Works
First campaign live in 14 days. Bookings within the first 2 weeks.
DAY 1
DAY 1–5
DAY 14
MONTHLY
Discovery + CSV review
30 minutes. We walk through your clinic, your PIMS, and a sample CSV export. If the data isn't workable, we tell you on the call and don't take the engagement.
We set up the engine
OAuth into your Google Workspace or Microsoft 365. Provision an iMessage line under your clinic identity. Submit toll-free SMS verification. Configure a sending subdomain on your domain.
First campaign goes live
Personalized reactivation messages send from your warm Workspace domain, then iMessage, then SMS. The pet owner sees the clinic they know. Bookings come back to your calendar.
Campaigns keep running
New cohorts each month as fresh clients become dormant. Quarterly message refresh. Monthly performance email. You stay out of the work.
Recovered
$0
↑ first week
Booked
0
visits
Discovery + CSV review
30 minutes. We walk through your clinic, your PIMS, and a sample CSV export. If the data isn't workable, we tell you on the call and don't take the engagement.
We set up the engine
OAuth into your Google Workspace or Microsoft 365. Provision an iMessage line under your clinic identity. Submit toll-free SMS verification. Configure a sending subdomain on your domain.
First campaign goes live
Personalized reactivation messages send from your warm Workspace domain, then iMessage, then SMS. The pet owner sees the clinic they know. Bookings come back to your calendar.
Campaigns keep running
New cohorts each month as fresh clients become dormant. Quarterly message refresh. Monthly performance email. You stay out of the work.
Recovered
$0+
↑ first week
Booked
0
visits
The Audit
See how many clients are dormant in your database.
5 questions. We'll estimate your dormant client count, the revenue you're sitting on, and the campaign we'd run to bring them back.
Your Dashboard
Bookings on your calendar. Numbers when you want them.
Every reactivation tracked. Every booking attributed. Monthly performance email pushed to your inbox. Dashboard on your domain if you want to log in — most owners don't.
Welcome, Northwind Co.
4 deals in pipeline·247 active customers·Last sync: 2 minutes ago
$0
+$6,840 vs last month· 12 new customers this monthMonthly Insight
May 2026
47 new leads this month
Across 4 active channels
Closed $48,720 in revenue
$4,200 deal
2 min ago
$12,800 deal
18 min ago
Pricing inquiry
1 hr ago
$3,500 deal
3 hr ago
Why Veridian
Not another platform you log into. The engine that runs on yours.
Typical Vet Platform
Veridian
What you get
A generic SaaS dashboard you log into daily
A reactivation engine running through your own email and iMessage
How it works
Their platform, their templates, their phone number
Your channels. Your domain. Your clinic identity.
What you own
A subscription. Cancel and you lose everything you built.
The software is yours. Cancel anytime and keep running it.
Transparency
Aggregate dashboard with generic platform metrics
Bookings on your calendar. Monthly performance email.
Your control
Their workflow. Take it or leave it.
We pace it with your front desk capacity.
Time to results
30–90 day onboarding, then maybe see something
First campaign live in 14 days. Bookings within 2 weeks.
Live in 14 daysTypical Vet Platform
Veridian
What you get
A generic SaaS dashboard you log into daily
A reactivation engine running through your own email and iMessage
How it works
Their platform, their templates, their phone number
Your channels. Your domain. Your clinic identity.
What you own
A subscription. Cancel and you lose everything you built.
The software is yours. Cancel anytime and keep running it.
Transparency
Aggregate dashboard with generic platform metrics
Bookings on your calendar. Monthly performance email.
Your control
Their workflow. Take it or leave it.
We pace it with your front desk capacity.
Time to results
30–90 day onboarding, then maybe see something
First campaign live in 14 days. Bookings within 2 weeks.
Live in 14 daysStop renting another dashboard.Start bringing them back.
Built For
Built for independent clinics ready to stop ceding clients to the chain across town.
The numbers are conservative, sourced from PIMS exports and the offer's mechanics. No inflation.
0
of independent clinic clients
are dormant on any given month
0
days to first reactivation campaign
or you don't pay the first month
95%+
iMessage delivery on iPhone recipients
~65% of typical clinic dormant lists
Get Started
Every month you wait, more clients drift to the corporate chain.
Your dormant list grows monthly. Reactivating just 5% covers the retainer for the year. A 30-minute call walks through your specific clinic, reviews a sample CSV, and quotes on the call.